LO1: Aims and purposes of advertising

Purposes of advertising 

To inform

educate 

to increase sales 

influence to change 

increase popularity and recognition of your company 

Main purposes of commercial advertising: 

-create awareness-(to inform, to educate, new commercial product)

-Introduce a new product to the market-diversify 

-Increase sales-deals/offers/psychological hierarchy of needs 

-Rebrand an existing product-change in aesthetics overtime-society value changes 

-Generate feedback-feedback from the audience-testing the market-to become part of future assets

Below the line

personal emails

social media

sponsorships

Above the line

Billboards

advertisements trailer

bus wrapping

merchandise