Psychographics and audience targeting

Cross Cultural Consumer Characterisation

Mainstreamer - people that follows popular trends. they are about brand identity

Explorers - People who want to find something new. someone who is up for discovery and challenge

Reformer -Someone who is anti materialistic and wants to change the world 

Aspirer - Someone who wants to seem to be wealthy and enjoys status

Succeeder - A very confident person and seek reward. Something to show they have made it in life

Struggler - They live for everyday and are dependent on alcohol and drugs

resign - People who like traditional roles such as elderly people

Ideology - Communicates ideas and values as well as values and ideas about society

Ideology of domesticity - Mainstreamers are all about family and branding many adverts portray the idea of a perfect family. Reinforcing the gender role

Carl Rogers(1980)

Ideal self - who you either aspire to be like or would like to be with

Call to action - What the brand wants you to do next after you have seen their advertisements

call to action response can be instant due to technological devices

LO1 report - In depth analysis

commentary about two ad campaigns

aims and objectives

target audience

key messages

approach

representation

campaign logistics - timescales, structure of campaign, budget

choice of media - justify

call to action

legal and ethical - copyright, data protection, don't want to create offence

regulation - ASA, IPSO