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LO1 report

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Aims and Objectives The aims of the just do it campaign was to raise brand awareness with Nike saying that the meaning of the slogan of just do it as being both "universal and intensely personal". However the campaign was also used to show that an average person can do what the athletes are doing too. This was shown by Nike creating an advert of an old man running over a bridge portraying the message that an old person can do it too. The next adverts were all along the same theme saying that all different types of people can do what they want to do. This ad campaign was hugely successful even turning just do it into their official logo in 1988.  Their aim with the campaign was to target all Americans regardless of age, ethnicity or fitness level which is why on the adverts there are people which aren't your typical athletes. However Nikes main objective was to represent their clothing as fashion instead of just fitness gear. This ad campaign was also Nikes first major tel...
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Psychographics and audience targeting

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Cross Cultural Consumer Characterisation Mainstreamer - people that follows popular trends. they are about brand identity Explorers - People who want to find something new. someone who is up for discovery and challenge Reformer -Someone who is anti materialistic and wants to change the world  Aspirer - Someone who wants to seem to be wealthy and enjoys status Succeeder - A very confident person and seek reward. Something to show they have made it in life Struggler - They live for everyday and are dependent on alcohol and drugs resign - People who like traditional roles such as elderly people Ideology - Communicates ideas and values as well as values and ideas about society Ideology of domesticity - Mainstreamers are all about family and branding many adverts portray the idea of a perfect family. Reinforcing the gender role Carl Rogers(1980) Ideal self - who you either aspire to be like or would like to be with Call to action - What the brand wants you to do next after you have seen...
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LO1: Aims and purposes of advertising

Purposes of advertising  To inform educate  to increase sales  influence to change  increase popularity and recognition of your company  Main purposes of commercial advertising:  -create awareness-(to inform, to educate, new commercial product) -Introduce a new product to the market-diversify  -Increase sales-deals/offers/psychological hierarchy of needs  -Rebrand an existing product-change in aesthetics overtime-society value changes  -Generate feedback-feedback from the audience-testing the market-to become part of future assets Below the line personal emails social media sponsorships Above the line Billboards advertisements trailer bus wrapping merchandise
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