LO1: Aims and purposes of advertising
Purposes of advertising To inform educate to increase sales influence to change increase popularity and recognition of your company Main purposes of commercial advertising: -create awareness-(to inform, to educate, new commercial product) -Introduce a new product to the market-diversify -Increase sales-deals/offers/psychological hierarchy of needs -Rebrand an existing product-change in aesthetics overtime-society value changes -Generate feedback-feedback from the audience-testing the market-to become part of future assets Below the line personal emails social media sponsorships Above the line Billboards advertisements trailer bus wrapping merchandise